Increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines.
Search engine optimization, is a collection of rules that can be followed by website(or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO is consistently a major driver of expansion and customer acquisition for ecommerce stores. A recent study found SEO to account for about 30% of e-commerce site traffic, underlying the massive opportunity for online stores to acquire unpaid traffic. An effective SEO involves a lot than just adding the relevant keywords to a page. SEO touches on every part of a website, making a basic understanding of SEO best practices important for everyone who works on the user-facing portion of an online business.
When people search for any kind of products or services, they tend to select the options that appear to them on top.This makes it a necessity for any website or blog to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Generally, most searchers do not simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
A good SEO maintenance improves the overall user experience and usability of a web site. A professional SEO crafting creates a familiarity of your brand, thus increasing the web site’s trust among the customers. SEO helps in promotion of your web site. People involuntarily promote website they easily find on search engines in their social media platforms like Facebook, Twitter, Google+ etc..,
SEO is important for the smooth running of a big time websites. Web sites with more than one author can benefit from an expert team managing SEO as they would bring together the hanging pieces of differences. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.