6. Affiliate Marketing

Affiliate marketing is the underdog in this list. While networks like CJ Affiliate by Conversant (formerly Commission Junction) still exist, affiliate marketing for the modern web works best when you connect directly with affiliates you feel are relevant to your website. Have a blog about iOS apps or books? Try the iTunes Affiliate Program. Sell design resources? Try promoting other makers on Creative Market. I’m a digital nomad that lives in a different country every month (and sometimes blogs about it), so the apartments that I live in and recommend via the Airbnb Referral Program can sometimes earn me a lot of Airbnb credits!

Connect with affiliates that mean something to you. By working directly with affiliates you’ll find that the revenue share is a lot more competitive as well!

7. Related Posts

While this type of advertising does have a bit of a bad reputation for being spammy, there are a number of ad networks serving relevant, useful content — Disqus is making bold leaps with their “Sponsored Story” and “Sponsored Links” advertising that are built into the comment widget you might already be using. Even though Disqus take 50% of the revenue, you don’t really have much to lose if your website already has Disqus installed.

8. Email Advertising

Email advertising falls into two categories: sponsored content and traditional display ads, both of which are effective. You can find advertisers using many of the same techniques as you would with web advertising (BuySellAds, having an “Advertise Here” webpage, etc); the difference is that email advertising doesn’t take up any screen real estate on your website and in fact engagement rates tend to be higher (users often know what areas of a website to avoid if they don’t want to see ads).